How To by Julie Morstad is back from press and it looks amazing. I feel so lucky to have had the chance to design this project. Julie Morstad's work gets stronger and stronger. It's inspiring to watch her body of work grow. Auggie loves this book and even read it to me. I love the simplicity of the theme and of course the illustrations.
One of the things I enjoy about designing for Simply Read Books is that they allow a lot of details in their packaging. So I was able to do a separate design for the dust jacket than the hard cover.
The colour and detail in the printing turned out well, which is a relief, because the original illustrations have beautiful colour work. I have a production note, I'd like to put out: I think analogue scanning still has a place in fine book production. I still like to use an old-fashioned drum scanner for children's books (I have someone who does this for me). The colours and detail are still much stronger. If scans are done well, the printing almost always turns out well, even at a lower-quality printer.
A friend of mine who is a photographer (she shot these photographs of How To, digitally) has been enjoying playing with film cameras again. Even though digital is great in many ways and we know it's here to stay, there is still a level of detail an analogue that I think is worth keeping in the back pocket. I've been slowly documenting my portfolio and I do still notice the projects shot on film and then drum scanned look amazing. The photographers I work with generally use digital Hasselblad cameras, which are pretty fantastic. But I know there are still film cameras out there and I think I'm going to pick one up again. I also think it might be a good process to go through with the auggie — outside of production, there's a level of patience and surprise with developing film that can be magic.